THE LONDON ECONOMIC:
The London Economic Asks: Is This the Best Coffee in the World?
Jon Hatchman interviews Amir Gehl on verifiable quality: competition winning beans, a licensed Q Grader at the roaster, and capsules that prove the point.
The London Economic interviewed founder Amir Gehl in December 2017, asking in Jon Hatchman's headline whether Difference Coffee is the best coffee in the world.
The interview traces the company's origin story, an interest in high quality coffee that began with a sample bought at Harrods, and the system built from it: single estate, specialty grade coffees from award winning farms, bought through competitions and auctions, then roasted and packed by Jonny England, a licensed Q Grader, and sold in Nespresso compatible capsules online and to restaurants. The heart of the piece is Amir's argument that the quality is verifiable rather than puffery: "It's not a marketing claim, it's based on something tangible", pointing to the independent grading and competition results behind every coffee in the range.
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