Many coffee drinkers mistake bitterness for strength. It’s easy to do, as the unpleasant levels of bitterness typical of poor quality coffee overwhelm the tastebuds. It's a sensation easily, but incorrectly, attributed to the coffee’s strength.
Enrico Molino, Brand Ambassador for The Difference Coffee, started his job two years ago, he now deals with 160 clients around the world.
An impressive 34 of them are in Italy, boasting 37 Michelin stars between them..