COUNTRY & TOWN HOUSE:
Named a Great British Brand
Country & Town House names Difference Coffee a Great British Brand 2024.
Country & Town House named Difference Coffee a Great British Brand 2024, Highly Commended, A Friend to its Community, profiling the company in January 2024 under the heading "Difference Coffee Only Uses The Top One Percent Of Coffee Beans".
The profile sets out what earned the recognition: Difference Coffee sources only top grade Arabica, the top 1% of the world's coffee production, from legendary estates, competitions and auctions, and seals each portion in airtight capsules at peak freshness. It notes the coffee is served by more than 100 Michelin starred chefs, and that by 2023 it was used in roughly a quarter of the UK's Michelin starred restaurants.
The profile also ran in print, over two pages of the Great British Brands 2024 edition, headed "A collection revered by coffee industry critics and top chefs alike". In it, Amir Gehl lists five proudest moments, from the first request from a Michelin-starred chef in 2017 to the 100th Michelin-starred client in 2021.
Great British Brands 2024, Country & Town House, pages 84 and 85.
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