Nobleman issue 25 cover beside Amir Gehl's words: I'd like to be known as the one who shifted the market from generic coffee to specialty coffee

NOBLEMAN:

Nobleman on The Caffeinated Concerto

The American luxury men's magazine profiles Amir Gehl over four pages: how a founder who didn't like coffee set out to change what restaurants serve.

By Difference Coffee Published Updated

Nobleman, the American luxury men's magazine, gave Amir Gehl a four-page profile in its issue 25, headlined The Caffeinated Concerto: How Amir Gehl Is Changing The World One Cup At A Time.

Written by Tom Burleson, the piece begins with a confession: Amir didn't like coffee at first. It follows him from a Nespresso machine at home to noticing that the coffee served in fine restaurants was often worse than what he could make in his own kitchen, and to the question that started Difference Coffee: if diners are asked which tea they would like, why not which coffee? It covers the Jamaica Blue Mountain and the Esmeralda Geisha, and ends with Amir's hope for his legacy, to be known "as the one who shifted the market from generic coffee to specialty coffee."

Nobleman page 84, The Caffeinated Concerto: How Amir Gehl Is Changing The World One Cup At A Time, words by Tom Burleson
Nobleman, issue 25, page 84.
Nobleman page 85, Amir Gehl on noticing that restaurant coffee was worse than coffee at home, with Difference Coffee capsules and gold cups
Page 85.
Nobleman page 86, on the Jamaica Blue Mountain and Esmeralda Geisha capsules, with a Difference Coffee box, gold cup and cigar
Page 86.
Nobleman page 87, Amir Gehl on shifting the market from generic coffee to specialty coffee
Page 87.

Nobleman, issue 25, pages 84 to 87. Words by Tom Burleson.

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