The CEO Magazine on the Finer Beans in Life

The CEO Magazine profiled founder Amir Gehl in a feature by Emma Wheaton titled "The Finer Beans in Life", an invitation to step into the world of luxury coffee.

The interview catches Amir mid tasting: the production of six new coffees meant he had tried about 180 cups of coffee in the previous 24 hours, a sip of each. It describes how Difference Coffee, launched in 2016, sources rare beans from the world's best coffee estates, purchasing prize winning lots at exclusive auctions before selling them as coffee pods or roasted to order, supplying consumers alongside Michelin starred restaurants, high end hotels and private clubs. It also notes Amir's sell out masterclasses and presentations to coffee lovers, from enthusiasts and executives to politicians and celebrities.