ALETHEUEIN:
Aletheuein on the World's Rarest Coffees in Capsules
A business profile tracing the path from a Harrods price tag to the largest supplier of Cup of Excellence awarded coffees.
Aletheuein profiled Difference Coffee in March 2024, in a business feature on the world's rarest coffees now available in capsules, describing the brand as "synonymous with luxury coffee experiences in London's elite circles".
The piece traces the founding story, a tea and wine enthusiast won over by the convenience of a Nespresso machine, a visit to Harrods where Hawaiian Kona was priced at £200 a kilo, and the realisation that a sealed capsule protects coffee from oxidation at peak freshness. It describes the sourcing through international competitions and auctions, and makes a notable claim: that Difference Coffee is the largest supplier of Cup of Excellence awarded coffees, buying from Brazil, El Salvador, Honduras, Nicaragua, Costa Rica, Burundi, Guatemala and beyond, with auction proceeds going directly to farmers. Venues named include La Dame de Pic at the Four Seasons, Harry's Bar, Mark's Club and 67 Pall Mall.
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