USA Today: This Coffee Will Make a Difference

USA TODAY featured Difference Coffee in its "What's New?" product roundup in January 2020, under the heading "This coffee will make a difference".

The piece explains what sets the company apart: Arabica coffee is graded on a 100 point scale by licensed Q Graders, and only coffee scoring 80 points or higher is deemed Specialty Grade, representing around 1% of the world's total coffee production. Difference Coffee sources these beans from legendary estates, rare varietals and coffee competition champions, then packs them in Nespresso compatible capsules to retain freshness and ensure a perfectly balanced extraction. At the time of writing, USA TODAY noted the brand could be found in 30 Michelin starred restaurants and 24 luxury hotels around the world, including the Four Seasons, The Dorchester and The Ritz.