Raconteur on Reviving the Restaurant Industry

Raconteur, the business insight publisher whose special reports run in The Times, examined how restaurants can revive an ailing industry, as dining out shifts from lifestyle choice to luxury and diners demand more from every part of the meal.

Difference Coffee appears in the piece's look at premiumisation. As many restaurant brands add high quality items to appeal to more discerning customers, founder Amir Gehl explains the shift: a lot of it has to do with knowing that better options exist in the first place, and when given the choice, a good selection of people will opt for high end specialty coffees at restaurants, much as they aspire to eat better food and drink better wines.

Read the full feature at Raconteur