PERFECT DAILY GRIND:
Perfect Daily Grind on Sustainability Beyond Certifications
Why coffee brands need to care about more than certifications, with Difference Coffee's sourcing and carbon record as a case study.
Perfect Daily Grind examined why coffee brands need to care about more than sustainability certifications, in a December 2024 feature by Zoe Stanley-Foreman with Difference Coffee as a central voice.
Founder Amir Gehl discusses the limits of schemes such as Fair Trade and why certifications alone do not guarantee better outcomes for farmers, pointing instead to how the company buys: Cup of Excellence, Best of Panama and Kona Cupping Competition winning lots, and high scoring coffees from Hacienda La Esmeralda, purchased at auction prices far above certified minimums. The piece also records the company's own footprint: a member of Podback, the UK capsule recycling scheme, contributing to its costs so customers can recycle free of charge, and carbon negative since 2020, having offset 150% of its carbon footprint.
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