James Haskell names Difference Coffee in Country Life's A few of my favourite things

In Country Life's issue of 29 January 2025, former England and British and Irish Lions forward James Haskell chose Difference Coffee as one of his favourite things.

The weekly feature asks a well-known name for the things they would not be without. Haskell, who won 77 caps for England before retiring in 2019 and now hosts podcasts including The Good, The Bad & The Rugby, chose three: a Cohiba cigar, Johnnie Walker whisky and his coffee. He called coffee an essential foundation of his day, described Difference Coffee as "the world's best-tasting coffee in capsules", and said ours are a cut above better-known brands. He also told the magazine he is a level-one trained barista who once had his own coffee range, which makes the compliment one we value all the more.

Country Life, issue 5, 29 January 2025, page 74.