Home House Magazine: Vive la Difference

Home House magazine profiled founder Amir Gehl in "Vive la Difference", a feature by Thierry Macquet that began over a long lunch at Harry's Bar in Mayfair.

Macquet describes a founder from a Russo German family with no connection at all to the coffee industry who rose to become one of its most sought after gurus, crowned by 2017 the king of the high end luxury coffee world in publications such as the FT's How To Spend It, Robb Report and Newsweek. The piece explains Amir's philosophy, why settle for second best when one can get the winner, through his bidding for the sacred bean in the most prestigious competitions, the Cup of Excellence, Best of Panama and the Kona Cupping Competition, with each coffee vetted in six rounds and cupped 280 times. It notes the coffee being enjoyed at Annabel's, 67 Pall Mall, The Lanesborough and The Palace in Gstaad, and names its picks: the Esmeralda Geisha, Jamaica Blue Mountain and Wild Kopi Luwak.