FORBES:
Forbes on the UK's Most Exclusive and Expensive Coffee
Joanne Shurvell for Forbes on Queens of Mayfair and the roaster behind the UK's most expensive cup.
Forbes featured Difference Coffee in October 2020, in Joanne Shurvell's piece on the UK's most exclusive and expensive coffee, served at Queens, the then newly opened artisan café in Mayfair.
Forbes writes that Difference Coffee "offers the highest grade coffee in the world", and describes Queens of Mayfair as the company's only collaboration outside the fine dining sphere. The article details the sourcing behind the record cup: the champion Ethiopian Cup of Excellence lot was sold to Difference Coffee for between £1,500 and £2,000 a kilo, with the other half of the lot going to a Japanese roastery.
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